Look, I have a program — Good to Marvellous — that, based on feedback I receive often, seems to be one of a kind. It is my best-selling program. And believe me, I’ve designed and delivered plenty of others on:
Leadership
Communication
Sales
Customer Service
Employee Engagement
Motivation
Mindset
Still, 80–90% of demand is for the Good to Marvellous program.
Conventional wisdom says it’s dangerous to be over-reliant on a single service or niche. Shouldn’t you keep innovating and adding new offerings?
The truth is: it depends.
Everything great was once a “one-trick pony” — a very specific solution to a very specific pain point. The sweet spot lies precisely where two things intersect:
👉 what the market wants, and
👉 what you genuinely want to deliver.
Just think of some of the most familiar products in our homes and offices today:
Post-it Notes — a sticky piece of paper that doesn’t damage surfaces. One trick. Now an office staple worldwide.
WD-40 — literally “Water Displacement, 40th formula.” Invented for rust prevention on rockets, it became the go-to household spray for squeaky hinges and stuck bolts.
Velcro — inspired by burrs clinging to a dog’s fur, a single fastening trick that became indispensable in clothing, shoes, and even space travel.
Each began with just one trick — but one that solved a universal problem.
That’s why Good to Marvellous resonates. It weaves myth, psychology, history, evolutionary biology — even religion — into a rich tapestry of ideas. But it always circles back to the pragmatic realities of professional firms and the mindset goals of their people. And because these themes are universally relevant, the core adapts across industries and levels.
But let’s be clear: not all “one tricks” are created equal. Some are brittle, tied to narrow conditions that can vanish overnight:
The consultant who built an entire business on GDPR workshops in 2018 — demand soared, then faded.
The boutique firm dependent on one anchor client for 80% of revenue — until that client merged.
The startup that launched brilliantly — offering AI-powered meeting summaries and note-taking — until OpenAI rolled the same feature into ChatGPT’s monthly package.
These are fragile forms of one-trick-pony-ism.
Here’s the lesson:
You can rely on a one-trick-pony service — provided that the service is sharp, specific, and adaptable across audiences and situations.
The right “one trick” isn’t a limitation.
It’s a lever.
And when pulled with precision, it can move markets.
Ready for your next trick?
—Philippos