Last week I took a bold decision.

I decided to strategically expand my services — in particular those targeted to law firms — to another specific jurisdiction.

Don’t get me wrong:

(a) I have already offered services to professionals in Greece, the UK and in the Baltic countries.

(b) I love working with my law firm clients in Cyprus; there is so much resonance, connection and flow of value due to the local idiosyncrasy and nuances that I’ve come to truly value and understand over the past 25 years.

That being said, it always pays dividends to look outwardly too for new experiences and adventures — to expand the scope of information, colleagues and friendships. And my focus this time will be strategic and long-term, not sporadic or reactionary.

I searched for the five most prominent law firms in that country and prepared five customised letters explaining who I am, what I do, and how my services can be of value to them. The core of my message reflected the essence of my Good to Marvellous program, shaped over more than 8 years:

👉 Step out of limiting patterns and negative thoughts

👉 Show up with renewed courage and growth

👉 Move on together with stronger cultural alignment and client service

Here’s a brief excerpt from one of those emails (details redacted):

“Dear Jonathan Reys Barton,

I hope this message finds you well. Please allow me to briefly introduce myself: I am Philippos Aristotelous, Legal Business Strategist, Trainer, and TEDx Speaker. Until 2018, I was a Partner at a leading Cyprus law firm, where I had the privilege of collaborating with leading firms in your country and came to deeply value both the professionalism and the close cultural affinities with Cyprus. Since leaving practice, I have focused on legal business consulting, coaching, and training. Over the past years, I have developed and delivered my flagship Good to Marvellous programs, which have gained strong traction with top law firms in Cyprus, Greece, the UK, and the Baltics. As I now expand these programs to your country, I would be delighted to connect and introduce them to you and your colleagues at Reys Barton Law LLC.

Would you be open to a short call at your convenience, or alternatively, I can share a concise overview with case studies?”

To my surprise, 2 of the 5 replied within 24 hours showing interest. Their HR departments reviewed the information. One asked for specific details (specific case studies, timetable, costs), while the other requested a Zoom call.

The quick responses were encouraging — but what mattered even more were the lessons I drew from the process.

Here’s my take:

• The more you present your pitch, the more it gets hammered, polished, and forged.

• Confidence matters. If you believe in the value of what you do, your zeal and passion will show.

• Even rejection is useful: every experience helps you refine your craft.

• Know your product or service inside out. When you design it from A to Z, you can adapt it precisely to your prospect’s needs and pain points. Always frame the conversation around their challenges and desired outcomes — not your own strengths. In other words: highlight benefits, not features.

Every pitch is a forge.

The more you strike, the stronger your offering becomes.

Have a productive week ahead!

Philippos