What is Marketing? (in Greek)
This is the introductory episode to a series comprising a joint initiative by two live podcasts namely MARVEL Talks and Legalmatters Online.
The pandemic has disrupted traditional business development for lawyers.
With face to face meetings and travel dramatically reduced, lawyers have no other option but to embrace a truly hybrid paradigm of marketing with a more vigorous focus on tools and platforms available online.
During this introductory episode Philippos and Christophoros set some general themes on matters relating to lawyers and law firm marketing in particular such as:-
- What is marketing?
- What is branding and how does it differ from marketing for lawyers?
- What is the best way to set yourself apart from the competition?
- How do professional conduct rules affect marketing?
MARVEL Talks Podcast:
The episode broadcasted LIVE simultaneously on Philippos Aristotelous Facebook Page and his Youtube Channel.